Ideas on Branding, Perception, and Premium Value
Welcome to my blog.
This is where I explore how perception shapes value, especially in premium beverage markets where products are judged long before they are experienced.
These articles draw on branding strategy, behavioural insight, and real-world observation to unpack why some products command attention, trust, and pricing power, while others—equally well made—go unnoticed.
Why Premium Beverage Brands Are Judged Before Taste: The Science of Neurobranding
Your Product Isn’t Being Judged on Taste FirstAnd That Changes EverythingI learned this lesson long before I had the language for it. Working inside a winery gave me a front-row seat to something I couldn’t ignore. The product was exceptional, the craftsmanship was...