YOUR PRODUCT ISN’T THE PROBLEM.
IT’S HOW IT’S BEING PERCEIVED.
For premium craft beverage brands ready to be seen at the level they’ve earned.
Strategic visual work built for launches, pricing confidence, and growth.
✦ Perception-led strategy, not content for content’s sake
✦ For brands operating at a higher standard than they’re perceived
✦ Designed to communicate value before the first sip
When the stakes are high, your visuals can’t be improvised.
I’ve worked inside the craft beverage industry and now advise it from the outside, with a clear view of where quality is being lost between creation and perception.
The visuals I create are strategic by design — shaping how craftsmanship is read, so value is recognised immediately, not uncovered after the opportunity has passed.
Be Chosen Before the First Sip
Where Perception Meets Performance
Premium positioning isn’t decoration—it’s strategic visual work designed to close the gap between exceptional quality and how your brand is read in the market.
In high-stakes moments, that reading needs to be clear, credible, and consistent. The visuals I create are strategic by design—crafted to reinforce value, confidence, and positioning so perception works in your favour, not against you.
Strategic Visuals Built to Perform
Campaign-ready imagery and cinematic video designed to strengthen perception at moments that matter.
Browse by category, or scroll to see how each visual contributes to perception and performance.
Videos
Editorial Imagery
Hero ImagerY
Portfolio Imagery
Lifestyle Imagery
Product Shots
BRAND IN MOTION
Cinematic Video That Commands Attention
High-Impact Cinematic Video Clips for High-Stakes Campaigns
Designed to Perform, Frame by Frame
High-impact cinematic video clips designed to support launches, campaigns, and growth moments where attention, credibility, and value are judged quickly.
These short-form clips are built to hold attention, communicate quality, and support action—frame by frame. Designed to integrate seamlessly into modern marketing environments, they serve a strategic purpose beyond visual appeal.
Where story, strategy, and motion align.
Cinematic Moments. Designed to Sell.A
Where story, strategy, and motion converge.
BRAND PORTRAITS
Bespoke stills, photography-style visuals — from hero shots to lifestyle imagery — designed to strengthen campaigns at moments that matter.
Editorial Imagery FOR CAMPAIGNS
Designed to be read at a premium level.
Launching a new release? Repositioning your brand? These editorial visuals are designed for moments when first impressions and pricing confidence matter most.
Every image is bespoke, strategically crafted to perform across social, web, print, and media—not as decoration, but as signals that communicate premium value before a word is spoken.
No templates. No guesswork. Just intentionality, refinement, and clarity.
Scroll-stopping AdsB
Special ReleasesB
Ad Campaigns
Ad Campaigns
Visuals that do more than attract attention.
Bold, custom imagery for bottles, cans, and campaigns—created to spark desire while reinforcing brand credibility. These visuals are designed to hold attention and communicate value, not rely on novelty or trend.
Not just a product shot.
A considered visual presence that supports recognition and recall.
Striking, Story-Driven ImageryB
Portfolio Imagery
Polished Visuals That Build Instant Credibility
Provide your label artwork or a raw bottle image, and I’ll create a composed, editorial-style visual designed to elevate presentation and reinforce credibility.
Polished. Purposeful.
Ready to perform wherever your brand is seen.
Refined Visuals with ImpactB
Portfolio Imagery
Polished Visuals That Build Instant Credibility
Provide your label artwork or a raw bottle image, and I’ll create a composed, editorial-style visual designed to elevate presentation and reinforce credibility.
Polished. Purposeful.
Ready to perform wherever your brand is seen.
Lifestyle Imagery
Context that strengthens connection.
From vineyard settings to elevated hospitality moments, these images place your product in thoughtfully styled environments that feel genuine and desirable.
Each visual is strategically composed to strengthen emotional connection while maintaining the refinement your brand deserves.
Food-Pairing ImagesB
Lifestyle ImagesB
Professional Bottle Shots
Consistency without complexity.
Studio-quality bottle imagery created remotely—without photoshoots, shipping, or staging. A precise digital replica allows for high-resolution visuals suitable for e-commerce, tech sheets, and marketing materials.
Fast. Consistent.
Designed to keep your brand sharp everywhere it appears.
Instant Bottle ShotsB
You’re in the right place if…
- ✔ Your product quality isn't being read the way it should be
- ✔ You're preparing for a launch, rebrand, or repositioning moment
- ✔ You’ve outgrown DIY visuals or inefficient photoshoots
- ✔ You want your brand presence to reflect the care behind what you've built
If you’re ready for effortless quality you are in the right place.
Let’s close the gap
Ready to align your visuals with your quality?
Elevate Your Brand’s Perceived Value
Bespoke, strategic visuals created remotely—without shipping, props, or production headaches.
-
NStrengthen pricing confidence with visuals that signal premium positioning
High-end visuals designed to support product launches, seasonal promotions, and marketing initiatives.
-
NBuild brand recognition through distinctive, cohesive visual presence
Strengthen recognition with a cohesive, sophisticated visual identity that sets you apart in the luxury beverage market.
-
NStep into the level you've earned with strategic repositioning work
Elevate your existing brand presence with premium, tailored design solutions.
PERCEPTION DRIVES THE DECISION.
- ✔ Customers respond visually long before they taste.
- ✔ When visuals align with quality, brands gain pricing confidence, stronger margins, and faster sell-through.
- Strategic visuals aren’t an expense.
They’re a leverage point.
Strategic Solutions Tailored to Your Growth Stage
From individual visual assets to comprehensive launch campaigns—packages designed to close the perception gap at key moments.
Whether you’re elevating a single product or repositioning your entire brand, there’s a solution built for your goals, timeline, and investment level.
HOW IT WORKS
(100% Remote. Zero Shipping. Strategically Focused.)
Step 1 — Choose Your Package
Select the solution that fits your brand’s positioning goals—whether you’re launching a new release or building a comprehensive visual system that strengthens perception long-term.
Step 2 — Align on Strategy
We begin with a focused strategy session to understand where quality is being lost between creation and perception. You share your brand assets and vision—I develop the visual direction that closes the gap.
No shipping. No staging. No wasted time.
Step 3 — Receive Strategic Visuals Ready to Perform
Using advanced visual production methods, I create refined, perception-focused imagery that elevates how your brand is read in real-world scenarios—retail, distribution, hospitality, and media.
Delivered as a polished visual system ready to deploy across all touchpoints.
Ready to see which solution fits?
Let’s talk about closing the gap between your quality and how it’s perceived.
Advanced Design Magic:
- BEFORE
- AND AFTER
- BEFORE
- AND AFTER
The Strategy’s in the Story.
The Strength’s in the Visual.
Want Branding That Works as Hard as You Do? Let’s Talk.
Success Stories
Case Studies
Case Study One
Perception-Led Campaign Work That Earned Media Recognition
When Seven Stones needed visuals that matched the elegance and quality of their wines, I created strategic campaign imagery designed to strengthen their premium positioning.
The work performed: an ad I designed was upgraded by a major publication—not because they asked, but because the visual quality stood out.
“The visuals perfectly encapsulated what we wanted to express—an elevated, refined wine experience. We were so impressed, we used it again in another campaign.”
Winona White, Seven Stones Estate Winery
Case Study Two
Corcelettes Estate Winery
Luxury Holiday Campaign That Strengthened Brand Presence
By creating bespoke, strategically focused campaign visuals, I helped Corcelettes elevate their holiday positioning and establish a foundation for ongoing visual work across future releases.
“These images are beyond stunning… perfect for our holiday promotions! Your talent for elegance and detail is incredible. Since I struggle with visuals, I'll definitely reach out for future campaigns, especially our spring releases in April.”
Jesce Baesler – Corcelettes Estate Winery
CHEERS FROM MY CUSTOMERS
Virginia Weber
Co-owner Orofino Winery, Vineyard Suites & Guest House
“When Pixels Fly produced stunning seasonal ads to showcase one of our wines. We are thrilled with the results and were able to use them for social media and email campaigns. The creation totally exceeded our expectations. We would highly recommend Rona to assist with marketing images. We truly appreciate her professionalism, creativity and expertise.”
Jesce Baessler
Partner, Sales & Marketing, Corcelettes Estate Winery
“Thanks, Rona. These images are GORGEOUS! Thank you so much! You’re very talented and I love how elegant you made these- they’re just perfect. We are glad to have found you and will continue to use your services. We would recommend this service to any type of business!”
Tara Makepeace
Sales & Marketing, Partner - Hugging Tree Winery
“We are delighted with the beautiful holiday imagery that Rona created for us at Hugging Tree Winery. The image perfectly captured the spirit of the season and reflected our brand so well. It is always a pleasure working with her, and we look forward to future collaborations!”
Winona White
Seven Stones Winery Manager
“Seven Stones has relied on the expertise of When Pixels Fly for almost 10 years, keeping us on brand with all our advertising and social media. Rona has been instrumental in all the major branding changes we’ve made. She is excellent in helping us out as new technology comes around and we are always excited about new ad campaigns created by When Pixels Fly. Always professional, very timely and budget-conscious, Seven Stones is very happy to be working with Rona and When Pixels Fly.”
Kate Durisek
Owner, Howling Moon Craft Cider
“When Pixels Fly provided very prompt and thorough service. Rona was great at helping us scope out our order and produced creative custom products that we can use for different applications and events. We’ve enjoyed working with her and will consider using her services again for future projects”
Annie & Mike
Owners, The Medicine Shoppe Penticton
“Working with Rona was sheer delight. She is a very kind human being with elite standards in all aspects of her profession. She is easy to communicate with, which is a key factor in any project. Her perfectionist personality shines bright with her intelligence.”
